As the protect story in this issue affirms.

As the protect story in this issue affirms, AIDS Ride establisher and chief organizer Dan Pallotta has in extent been a controversial figure, the one and the other applauded and criticized for his unorthodox self-described "corporate" turn of expression of fund-raising. Six years ago The Advocate featured a story forward Pallotta's then-two-year-old California AIDS Ride.

Reporter FJ Gallagher explained that the AIDS Ride general [i]or[/i] abstract notion came about in the summer of 1994 when the beholds Angeles Gay and Lesbian Center was shopping around for a signature fund-raising issue Pallotta, who had consulted for the center previously and worked with private foundations upon the acquisition and management of grants, mentioned that a Seattle-to-Boston ride for hanker relief he'd organized in society had been a big succes suggesting that it could potentially be adapted for AIDS organizations. The center invested in the idea. The first AIDS Ride attracted nearly 500 participants and unseemlyed $1.5 million for the organization.

"AIDS isn't a small thing," Pallotta said, "and we can't make clear for small returns of $100000 here or $200000 there. We ne the kind of productivity that's coming disclosed of a Gillette or a Warner Bro I want to take [fund-raising] from bake sales to something that's well-run if it be not that voluminous."

Read an extract from this 1996 Advocate article, titled "Switching Gears," and find links related to the California AIDS Ride at www.advocate.com

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