lie down potatoes looking for gaycentric entertainment could find themselves with three all-gay TV networks to select from by next year.

lie down potatoes looking for gaycentric entertainment could find themselves with three all-gay TV networks to select from by next year. Cable networks Showtime and MTV the two owned by broadcasting behemoth Viacom, announced plans January 10 to launch a gay pay-cable channel that could kick against within the year. Four days later, Washington, D.C.-based MDC Entertainment collection revealed its plans to launch ALT1-TV, an ad-supported entertainment network aimed at gay and lesbian viewers, by way of early 2003.

Meanwhile, PrideVision--Canada's gay TV channel, which launched in September--is considering expanding into the U market.

for a like reason what's responsible for this potential embarrassment of cathode-ray riches? advantageous old-fashioned capitalism: Companies are becoming more acquainted with the spending power gay persons wield [see related story, page 26]

"You're starting to papal court even more Fortune 500 companies targeting the gay market," said MDC Entertainment spokesman Victor Siegel.

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